Oakland Steps into the Spotlight During One of the World's Biggest Sporting Events

Oakland, CA - Under the leadership of Mayor Barbara Lee, Oakland is stepping onto the global stage as Super Bowl LX brings an estimated $370 to $630 million in regional economic impact to the Bay Area this week, with a full slate of cultural, culinary, and community driven events across the city.

Tourism already plays a major role in Oakland's economy, generating $779 million in total economic impact last year alone. With one of the world's largest sporting events unfolding in the region, the city is ready to welcome visitors for an unforgettable Oakland experience that celebrates local culture, small businesses, and community pride.

"This is an exciting time in Oakland as we celebrate Super Bowl LX with BAHC Live!, the official NFL Fan Zone and Watch Party," said Peter Gamez, President and CEO of Visit Oakland. "With events happening throughout the week, this is the perfect opportunity to come to Oakland, stay for a few days, and experience our restaurants, attractions, culture, and welcoming community."

"Oakland is on the move - and the world is taking notice," said Mayor Barbara Lee. "As we welcome visitors during Super Bowl LX week, we're showcasing the best of Oakland: our culture, our creativity, our small businesses, and the communities that make this city special. From food and music to sports and local entrepreneurship, this moment is about celebrating Oakland's resilience, pride, and bright future."

Here's a snapshot of what's happening across Oakland this week:

Friday, February 6, 2026 3:00 pm to 7:00 pm Divine 9 and HBCU Flag Football Classic Laney College https://www.eventbrite.com/e/divine-9hbcu-flag-football-classic-tickets-1978840508229

Friday, February 6, 2026 3:00 pm DJ DNice Day Party For the Culture, 701 Clay Street https://www.eventbrite.com/e/dj-d-nice-big-game-ditch-friday-dayparty-tickets-1982100433754

Saturday, February 7, 2026 Noon to 8:00 pm Complex Family Style Food Fest Oakland Arena, Lot B https://www.theoaklandarena.com/events/detail/family-style-food-fest-oakland

Sunday, February 8, 2026 11:00 am to 6:00 pm BAHC Live! Oakland Fan Zone Henry J. Kaiser Center for the Arts https://www.sfbayareasuperbowl.com/super-bowl-lx-events/bahcliveoakland

Sold Out | Sunday, February 8, 2026 Official NFL Super Bowl Watch Party Calvin Simmons Theater at the Henry J. Kaiser Center for the Arts

The Bay Area Host Committee (BAHC) Live! Oakland Fan Zone on Sunday, February 8 will be hosted outdoors at the historic Henry J. Kaiser Center for the Arts as a free public festival featuring live entertainment, family friendly activities, and local food vendors. The Oakland Fan Zone already has over five thousand RSVP'd and the Official NFL Super Bowl Watch Party is already sold out underscoring the excitement and momentum building across the city.

This event was made possible by partners who believe in Oakland and stepped up to support this moment. Donors for this event include Amalgamated Bank, UCSF Benioff Children's Hospitals, PG&E Corporation Foundation, Kaiser Permanente, TomKat Foundation, Waste Management, The Rotunda Building by Rubicon Point Partners, Taube Family Foundation, Loop Capital, Comcast, Verizon, Commercial Bank of California, The Thompson-Bliss Family Gift, Lakeside Group, Carol H. Williams Advertising, Ellis Partners, SAIC, Oakland Metropolitan Chamber of Commerce, Oakland African American Chamber of Commerce, and Oakland Chinatown Chamber of Commerce.

"We are honored to support the BAHC Live! Oakland Fan Zone, an event that highlights Oakland's cultural vibrancy while ensuring that local businesses and residents benefit directly from this incredible moment," said Priscilla Sims Brown, President and CEO of Amalgamated Bank. "As an institution grounded in purpose and service to communities, Amalgamated is proud to stand alongside partners who share our dedication to inclusive, sustainable growth."

Oakland implements comprehensive public safety plan

The Oakland Police Department (OPD) will deploy extensive resources throughout the city this weekend to ensure the safety of residents, visitors, and local businesses during Super Bowl LX events.

At the BAHC Live! Oakland Fan Zone and Official NFL Watch Party on Sunday, OPD will establish a Mobile Command Post at the Henry J. Kaiser Center with officers stationed throughout the venue, coordinating closely with the Oakland Fire Department and city partners.

Additional officers will be deployed around Lake Merritt focused on robbery prevention and enforcement related to illegal ATV and dirt bike activity. OPD's Special Operations Division - including the ARGUS helicopter, SWAT, traffic enforcement, and undercover officers - will be positioned throughout the city with the ability to respond anywhere as needed.

OPD does not cooperate with civil immigration enforcement and does not inquire about immigration status. All community members are encouraged to enjoy Super Bowl festivities safely and to report any public safety concerns to OPD.

For a complete list of football related events happening in Oakland this week, visit https://www.visitoakland.com/super-bowl/